The Fraud Fighter's AI Playbook: Strategies for the GenAI Era

Generative AI is fundamentally transforming the ecosystem, volume, quality, and tactics of online fraud. By lowering technical barriers and enabling automated deception at scale, it has already transformed the fraud landscape, making campaigns more effectively industrialized yet at the same time more personalized. The Fraud Fighter's AI Playbook offers the first comprehensive examination of this shift—analyzing how fraudsters weaponize GenAI and providing a structured framework for countering these threats.

Grounded in decades of experience across digital advertising, ecommerce, fintech, digital banking, cryptocurrency, and risk analytics, the authors bridge academic insight with operational expertise. They aim to trace the democratization of fraud through GenAI and empower practitioners with a firm grasp on the changes taking place, including updated detection and prevention methodologies and accessible protection strategies. Whether you're leading fraud operations or aiming to strengthen your own defenses, this playbook will help you stay one step ahead.

• Understand the changing tactics and techniques used by GenAI-powered fraudsters
• Implement AI detection models, prompt best practices, and implementation templates
• Integrate cross-vertical fraud intelligence to identify and prevent emerging threats
• Design tools that use AI to detect fraud and scams and help safeguard digital lives at work and at home

Gilit Saporta, VP product for the Fraud Lab at DoubleVerify, is a seasoned fraud fighter and coauthor of O'Reilly's Practical Fraud Prevention. Over the last 25 years, she has trained and led over 100 fraud researchers for PayPal, Forter, FraudSciences, and more. A strong advocate for collaboration and inclusivity in tech, she co-chairs meetups and academic conferences, including CyberWeek's FraudCon at TLV University.

Chen Zamir is head of fraud strategy at Sardine, with 17 years spent building AI-powered risk systems across fintech and ecommerce. Cofounder and former CTO of Fraugster, he hosts The Saturday Fraud Strategist, the go-to newsletter and podcast for fraud leaders navigating the AI era.

Shoshana Maraney has worked in fraud prevention for over a decade, currently as a consultant crafting strategic marketing and educational materials. She creates in-depth reports, analytical white papers, courses, presentations, and more. Coauthor of O'Reilly's Practical Fraud Prevention, she's also written many articles for fraud, risk, and payments publications, and holds a degree from Cambridge University.