Frederick's of Hollywood 1947 - 1973, 26 Years of Mail Order Seduction

Edited by Laura & Janusz Gottwald

ISBN 10: 0877495823 / ISBN 13: 9780877495826

Published by A Strawberry Hill Book / Drake Publishers, Inc., New York, 1973

About this Item

Minor discoloration and light tanning to pages and covers. No markings to text and/or images. Some wear along the edges, tips, and along the spine. Some creases along the spine. Some rubbing wear to covers along with light wrinkles and/or creases at some spots. Binding is not tight.

Seller Inventory # 117674

Bibliographic Details

• Title: Frederick's of Hollywood 1947 - 1973, 26 Years of Mail Order Seduction
• Publisher: A Strawberry Hill Book / Drake Publishers, Inc., New York
• Publication Date: 1973
• Language: English
• ISBN 10: 0877495823
• ISBN 13: 9780877495826
• Binding: Soft cover
• Condition: Good to Very Good

About this title

Synopsis

Frederick’s of Hollywood: 26 Years of Mail Order Seduction. Edited by Laura & Janusz Gottwald; introduction by Frederick N. Mellinger (founder & inventor). 1st Edition, Published by Drake Publishers for Castle Books, in agreement with Strawberry Hill Publishers, 1973. 8.75 x 11.5 inches. Hardcover, mottled gray/green paper with black spine titling, in pink/pale green pictorial jacket, 255 pages. Illustrated in b/w.

A genius compilation of vintage catalogs, with wild illustrations and often hilarious ad copy of the designs of Frederick Mellinger, the inventor of the push-up bra and founder of Frederick’s of Hollywood.

“Editor’s Note: These are the clothes that fulfilled and helped define the American woman’s dream from the mid 1940’s to the early 1970’s. We’ve tried to capture some of this dream in our selections from the Frederick’s collections. All of the copy and fashion illustrations are directly photographed from the Frederick’s of Hollywood catalogs. We have also tried to preserve the feeling and texture of the original catalogs in the design of this book. In compiling these materials we encountered some difficulties. All the original artwork had been lost or destroyed. A number of catalogs were also lost (most notably the years 1959 through 1962). And, all of the existing catalogs were poorly preserved, thereby forcing from the book many items which couldn’t be salvaged or reproduced. However, the less-than-perfect quality of some of the reproductions is far outweighed by both their authenticity and the design of the fashions themselves. September 1973”