Free Cash Flow: A Two-Hour Primer For Management and the Board

Free Cash Flow provides three management disciplines: (1) managing to Free Cash Flow, not EPS; (2) focusing outward on key business drivers, not inward on budget variances; (3) using six integrated reports to fast focus on critical opportunities and issues.

George C. Christy, CFA, has over 30 years experience in the financial markets. He has served as corporate banker to Fortune 1000 and middle market companies as well as Treasurer of a telecommunications equipment manufacturer listed on the NASDAQ. He has a BA from Princeton University and an MBA from the University of Chicago. Since 1997 he has held the Chartered Financial Analyst (CFA) designation. He has contributed to The Economist, The Financial Times, Financial Week and Investment News. He is a member of the CFA Institute, the CFA Society of Los Angeles, the Los Angeles Chapter of Financial Executives International (FEI), the Japan America Society and the International House of Japan.