An advertising agency founder's personal account of how living next door to an economic behemoth and the Canadian government's 1988 Free Trade agreement with the United States, amongst other factors, sent the advertising business in Canada into a tailspin. Within a decade the consequences would be evident for all to see.

This book follows the author's travails as he builds a Canadian advertising agency while battling elephant-sized American invaders.

The 1980s was a historic time as the very survival of the advertising industry and hundreds of thousands of associated jobs across the country were in doubt.

About the Author

D. RICHARD TRUMAN is an international Creative Director who plied his trade in the swinging sixties in London, then the global epicenter of advertising creativity. It was also the birthplace of industry giants like Ridley and Tony Scott, David Puttnam, Frank Lowe, Alan Parker, John Hegarty, and the redoubtable Saatchi brothers. The trillion dollar global advertising business titillates observers with controversy and don't-tell-all adventures starring heroes and swine in a profession perceived to be laced with cut-throat skullduggery. Advertising is a muscular force that damns us when we listen and shames us if we don't. This is Truman's 10th book. He currently resides in Kitchener, Ontario, Canada with his wife, Bev, and a clowder of moggies.

"About this title" may belong to another edition of this title.

Store Description

SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Visit Seller's Storefront

Seller's business information

Expert Trading Limited
9220 Rumsey Road, Suite 101, Columbia, MD, 21045, U.S.A.

Sale & Shipping Terms

Terms of Sale

Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 9220 Rumsey Road, Ste 101, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey

Shipping Terms

Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	8 to 14 business days	5 to 14 business days
First item	US$ 2.64	US$ 2.64

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.