Explores the business possibilities presented by advances in wireless Internet technology and discusses the tools, technologies, applications, and management principles required by those looking to capitalize on mobile or m-commerce.
"Peter Keen and Ron Mackintosh have written a book that every business manager should read. It is pragmatic in how it looks at the technology of today and how it can be used in business. It is about the future but not the distant future." --Lord Walker,
former Secretary of State for Trade & Industry, and member of all British Conservative Cabinets from 1970 - 1991
"Mobile Commerce will create new freedoms for all of us. This book is a pragmatic guide to these new freedoms."--Mikko Heikkonen, Executive Vice President, Nokia Networks
Praise for the eProcess Edge by Peter Keen and Mark McDonald:
"For those of us innovating in the technology field, it is refreshing to see such an imaginative and practical book. This is a book executives in eCommerce simply must have." -- Ed Newman, Chairman, President, and CEP, Xybernaut Corporation
"Anyone can do electronic commerce, but not everyone can do it well and profitably. Keen and McDonald's research demonstrates how to combine Internet technology with the process virtues of efficiency and effectiveness. Both new and old economy firms find it invaluable." -- Thomas H. Davenport, Director, Andersen Consulting Institute for Strategic Change, and Professor, Boston University School of Management
"This is by far the best book to date on designing a business that can build and sustain a competitive edge in an ever tougher market. It shows how vital it is for executives to think in terms of process, alliances, and relationships, not Web sites." - Venkat Srinivasan, CEO, ecredit.com
mCommerce--mobile commerce--is marking the start of another era of innovation in business. Just as personal computers and the Internet have changed the landscape of ecommerce, mCommerce will continue to extend the way organizations conduct business--and change the relationships between companies, customers, suppliers, and partners. Mobility means freedom. Freedom creates choice and, as a result, value. Offering much more than just convenience, wireless technology can revolutionize the way companies work, buy, sell, and collaborate. To effectively utilize the power of mCommerce in your organization, understand where the technology is headed, and avoid the pitfalls, you need The Freedom Economy. This book reveals ways to take advantage of emerging mobile and wireless technologies, and create larger, profitable business opportunities for your company. Filled with case studies and hands-on advice, this unique book identifies and outlines the key areas for expanding value through mCommerce: customer relationships, logistics, and knowledge mobilization, or intellectual capital. By integrating mCommerce and eCommerce through enterprise-centric tools, you can build a new platform for business, and truly realize the rewards and payoffs of wireless commerce. From idea through to result, this insightful and practical guide delivers winning strategies for gaining the mCommerce edge. Use them, and watch your business succeed both now and well into the future.
