Written in just 48 hours, "How to do freelancing" is a short (48-page) primer for the same author's 100-day course on earning a £100,000 income, 100 Days, 100 Grand. Taking you from creating a USP, to building lists, writing sales letters, and aiming for the Holy Grail of a retainer contract, it never forgets the most important question of all: WHY. It's a riotous shout-out for the joys of the gig economy.
Why most marketers are bullshit artists. Why you should make your ideas have sex. The Four Big Questions, the Five Whys method, the secret of all business, and why the best marketing techniques are centuries old. Also: why your website is the least important part of your business, value-based pricing is a joke, and personal branding is useless.
Introducing the most important concepts from the 100 Days, 100 Grand book, "How to do freelancing" is where author Chris Worth takes some of modern marketing's most sacred cows - and slaughters them.
This FREE book is the essential taster for any freelancer considering 100 Days, 100 Grand. Read it and enjoy.
Chris Worth is a marketing hobo who spent a decade with advertising agencies in the capitals of Asia and Europe. Now a six-figure freelancer (obvs) he creates campaigns, content, and collateral for a roster of clients worldwide-mostly in the communications / media / technology and financial services sectors. Dropping out of school at 16, he somehow managed an MBA later at the UK's Warwick Business School. Interests include politics / philosophy / economics, physics, fitness, literature, architecture, personal / professional development, anything with wings or wheels, and all things tech. Outside nonfiction he pens the odd thriller as Mark Charteris and sci-fi short as Ted Bann, both more hobbies than jobbies. He's clueless about music and doesn't follow sports. A seasoned traveller, he's explored over 60 countries, from solo treks in the Javan jungle to 4×4 jaunts across the Sahara. A keen boulderer (rock climbing without the altitude) and qualified diver (sea and sky), he's also a certified calisthenics and kettlebells instructor who works out daily with bag, 'bells, bar, and body. (The best gym is within your own skin.) His creed is Objectivism, the "rules for living" defined by moral philosopher Ayn Rand. Politically he leans libertarian, favouring a limited state that protects individual rights. He's also a minimalist: after ten years living out of a backpack, the contents of his first house never got beyond bed and bench, while his business infrastructure totals a laptop and phone. The dress code's equally spartan, at jeans and a black T. But he's never without his Kindle.
