Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.

Book Description

This book deals in a straightforward manner with the language of marketing, media and communications as practised in France. It provides a two-year course for students who wish to apply their French studies to a practical end and contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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