Friction: Passion Brands in the Age of Disruption
Language: English
Published by powerHouse Books, 2017
- Hardcover
- Used
Seller: Brockett Designs, Emigrant, MT, U.S.A.Brockett Designs
AbeBooks seller since May 14, 2019
Condition: Used - As new
US$ 8.99
Quantity: 1 available
Add to basketItem description from seller
Excellent condition. Interior is tight, bright and clean. Complete with original paper dust cover and archival quality clear plastic cover. Minor scuffing on the plastic dust cover. Ex-library book with the usual markings. 100% Satisfaction Guaranteed. All items are carefully enclosed with bubble wrap. We ship promptly and worldwide via US Post and will email you a tracking number.
Seller Inventory # SKU0068548
- Title
- Friction: Passion Brands in the Age of Disruption
- Author
- Rosenblum, Jeff; Berg, Jordan
- Publisher
- powerHouse Books
- Publication year
- 2017
- Condition
- As New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1576878368
- ISBN 13
- 9781576878361
- Item weight
- 36 ounces
- Dimensions
- 9x1x11
- Seller catalogs
- 2026-07-20
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
"Synopsis" may belong to another edition of this title.
About the Author
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
"About the title" may belong to another edition of this title.
Brockett Designs
Emigrant, MT, U.S.A.
AbeBooks seller since May 14, 2019
Shipping rates within U.S.A.
| Item | 6 to 16 business days | 3 to 8 business days |
|---|---|---|
| First item | US$ 4.99 | US$ 14.00 |
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Brockett Designs has over 40 years of experience in the mail order business. They are conveniently located in south central Montana for rapid shipping to all parts of North America. Their well trained sales staff meticulously inspects each book and provides an accurate as possible, description when listing it. Your book will be carefully wrapped, securely packaged and promptly shipped via the delivery method you choose by Brockett Designs' professional shipping crew. Returns are never a problem and are always handled quickly and efficiently. Brockett Designs guarantees your satisfaction with their products and service or your purchase price will be cheerfully refunded. We want every order to go as smoothly as possible, but in rare cases, problems will occur and mistakes will happen. Buyers should contact us with any questions or problems they may have. *Feedback should not be given until after Brockett Designs has had the opportunity to address the problem. In nearly all cases the problem will be resolved quickly and to the buyer's satisfaction.…
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Brockett Designs
MT, U.S.A.