Friction: Passion Brands in the Age of Disruption
Language: English
Published by powerHouse Books, 2017
- Hardcover
- Used
Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie
AbeBooks seller since October 5, 2026
Condition: Used - Very good
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Seller Inventory # 9781576878361-very_good
- Title
- Friction: Passion Brands in the Age of Disruption
- Author
- Rosenblum, Jeff, Berg, Jordan
- Publisher
- powerHouse Books
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1576878368
- ISBN 13
- 9781576878361
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.
The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
"Synopsis" may belong to another edition of this title.
About the Author
As the Founding Partners of a revolutionary marketing agency called Questus, they have worked with some of the world’s most influential brands including American Express, Apple, Capital One, Discovery Channel, Disney, Driscoll’s, Ford, ESPN, General Mills, Marriott, Suzuki, The NFL, Universal, and Verizon.
They wrote and directed The Naked Brand, a groundbreaking documentary about the advertising revolution, and have won some of the marketing industry’s most prestigious awards.
"About the title" may belong to another edition of this title.
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