The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

Carolyn Howard-Johnson's several careers prepared her for promoting her own books and those of others. She was the youngest person ever hired as a staff writer for the Salt Lake Tribune--"A Great Pulitzer Prize Winning Newspaper"--where she wrote features and a column for the society page. That gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.
 
Later, in New York, she was editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List. There she moved from reading effective media releases (then called press releases) to writing them for celebrity designers of the day including Pauline Trigere, Rudy Gernreich, and Christian Dior, and producing photo shoots for clients.
 
She has also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times), Myshelf.com, and others and appeared in commercials and on dozens of TV and radio shows.
 
 
Howard-Johnson's experience in journalism and as a poet and author of fiction and nonfiction helped the multi award-winning author understand how different genres can be marketed more effectively. She has been an instructor for UCLA Extension's renowned Writers' Program since 2003 and has studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.
 
 
Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members . She received her community's Character and Ethics award for her work promoting tolerance with her writing and was named to Pasadena Weekly's list of fourteen women of "San Gabriel Valley women who make life happen."