Frumpy to Foxy in 15 Minutes Flat: Style Advice for Every Woman

Frumpiness is a fact of life…frizzy hair days, blotchy skin days, big and bloated days. But women everywhere can take solace in the fact that they're not the only ones who get "the frumps"—EVERYONE does! Women’s magazines have built an enormous business around this fact, from Glamour's catty "Dos and Don'ts" feature to the recent Star magazine cover feature on "Stars Without Makeup."

Elycia Rubin and Rita Mauceri to the rescue! Contrasting frumpy "before" illustrations and commentary with the foxy "after" pics, Elycia and Rita show you how to avoid looking frumpy in all situations.

Frumpy to Foxy in 15 Minutes Flat shows women how to ditch the frumpies and drape themselves in foxy for every life situation, from working out to going out.

One of the original founders of The Style Network, Elycia Rubin has already established herself as a lifestyle brand. As the former Fashion Director for E! Entertainment Television, she is credited with creating the fashion and lifestyle department at the network and was instrumental in shaping the content of E!'s popular fashion programming in its inception. Elycia is the former Executive Director of Programming and Development at Fox Television where she was developing and producing lifestyle programming for the daytime female audience. Elycia's stories on fashion, beauty, travel and relationships have appeared in L.A. Confidential, Organic Style, Fashion Wire Daily.com, and People.

Rita Mauceri is a television executive specializing in fashion, home design, and travel programming. She has produced award-winning shows for top networks such as Discovery Channel, TLC, Travel Channel, and E!.

Rita and Elycia have been friends for over ten years, and have lived through fashion crazes (good and bad), Hollywood hair trends, makeup mistakes, and more. They live in Los Angeles where they enjoy sunny weather and foxy living 365 days a year!