The Full Fee Agent: How to Stack the Odds in Your Favor as a Real Estate Professional

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business.

Not anymore.

The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

Every deal comes easier, with less stress and more profit. The tough conversations that used to haunt you become effortless. Your pipeline fills with repeat and referral clients—and you feel more authentic and balanced than ever before.

It’s all thanks to one crucial skill, and this is the one book you need to master it.

Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives.

Chris Voss served as the lead international kidnapping negotiator for the FBI. His business negotiation book Never Split the Difference sold millions of copies around the world. After twenty-four years with the Bureau, he founded The Black Swan Group to help realtors, companies, and individuals take their negotiation skills to the next level.

Steve Shull is a former linebacker for the Miami Dolphins. When an injury forced him to change his game-literally-he pivoted into finance, then real estate, and found his calling when he started coaching other agents. Twenty-three years later, he read a book by Chris Voss, tossed out his playbook, and redesigned the whole program from scratch.