'A testament to the success of Eddie's life' DAMON HILL

Full Throttle is a high-octane guide to business, leadership and resilience - told through the extraordinary life and lessons of Formula One legend Eddie Jordan.

A maverick team boss and fearless entrepreneur, Eddie built Jordan Grand Prix from scratch, discovered world champions like Michael Schumacher, and turned bold risks into billion-pound successes. Along the way, he inspired everyone around him to back themselves and defy convention.

At its heart lies The Jordan Code - 25 powerful principles for entrepreneurs, leaders and ambitious thinkers who want to win against the odds. Each is brought to life through stories and reflections from Eddie's friends and peers, including Bono, Richard Branson, David Coulthard, Jake Humphrey, Roger Taylor, Mark Webber, and many more.
Perfect for business leaders, founders and innovators, Full Throttle shows how courage, instinct and creativity can fuel lasting success.

All author profits go directly to The Eddie Jordan Foundation, empowering the next generation of entrepreneurs, athletes and changemakers.

About the Author

Keith O'Loughlin is an entrepreneur, strategist and storyteller whose career spans technology, sport and investment. A long-time friend and business partner of Eddie Jordan, Keith worked closely with Eddie across a number of ventures and shared his instinctive belief in backing people, moving fast and trusting energy over convention. A passionate cyclist, Keith spent many hours on the road with Eddie, where conversations ranged from life and business to mischief, ideas and belief.

Keith is the founder of Everlough Group, an investment and operating platform built around creativity, resilience and long-term thinking, and co-founded JKO Capital alongside Eddie Jordan. Following Eddie's passing, Keith was a founding trustee of The Eddie Jordan Foundation, established together with Eddie's wife Marie and his family to carry forward Eddie's spirit of opportunity, mentorship and belief in the next generation.

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