Fun & Profit: Simple Rules for Startup Success

Starting a business is fundamentally quite simple. All you have to do to create a successful business is solve somebody’s problem – for fun and profit. Yes, it’s true. Seven words. Solve somebody’s problem for fun and profit. If it’s that simple, then why, you might logically ask, do so many startups fail? We’ve all seen the statistics. Depending on which study you read, you will find that as many as 75% of startups fail within the first year or two. Other studies point out the alarming frequency with which just a few reasons are cited for most of these failures. That means that if those few mistakes are avoided, a startup has a really solid chance to succeed. Wow! Startups don’t have to be risky! It’s true. Furthermore, I am convinced that the essence of most things can be boiled down to handy rules of thumb, which turn out to be useful to people in a hurry – most entrepreneurs. Of course, real life is never quite that simple and no rules work all the time, maybe not even most of the time. So, you still have to actually think, at least occasionally. But this little book is carefully constructed to help you choose the shortest and safest path through the startup jungle.