Synopsis
Gives practical advice on selecting and planning a fund-raising event, handling finances and promotion, and maximizing results, and lists possible events
Reviews
Fund-Raising Events is a well-written, clearly organized book for professionals and volunteers. Brody and Goodman (Federation for Community Planning, Cleveland) deal only with events, excluding sources of funds such as membership campaigns and proposal writing. They first cover topics, such as planning, budgeting, and promotion, that apply to all events. Then they devote the second part to specific types of events (fairs, sports tournaments, auctions, casino nights). They realistically discuss pros and cons and present a variety of ideas. Useful and comprehensive. How to Shake the New Money Tree has a broader focus. Dunn, a consultant, notes that government support of nonprofit organizations is decreasing and describes ways to get funding from other sources by giving the donor something for the contribution (Live-Aid is a good example). In addition, Dunn competently discusses techniques other than events, such as membership drives, fund-raising letters, and corporate sponsorships. He uses several causes (such as a suicide hot line) as recurring examples, which gives the book a nice sense of continuity. If Dunn's book is similar to an undergraduate survey course, Brody and Goodman's book is like a graduate seminar. Both are worthy additions to library collections, according to need. Brody and Goodman's book would also fit nicely in collections for library staff. Wendy Allex, Lee Cty. Lib. System, Ft. Myers, Fla.
Copyright 1988 Reed Business Information, Inc.
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