Neuware - Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.

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Bibliographic Details

Title: Fundamental Issues, Measurement and Study Design
Publisher: De Gruyter, De Gruyter Mouton Aug 2026
Publication Date: 2026
Language: English
ISBN 10: 3111087069
ISBN 13: 9783111087061
Binding: Buch
Condition: Neu
Dimensions: 240 millimeters width by 170 millimeters height by 36 millimeters depth
Weight: 798 grams

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Synopsis

Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.

About the Author

Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.

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