Fundamentals of Business: Principles and Practice

Understanding the business processes and principles is integral to the practice of good management. The focus of this book is to develop a coherent knowledge of the principles and practices of modern business management processes with an emphasis on applications. Key features Based on Indian experiences with focus on building a strong foundation for management studies Covers principles and practices in the present global business environment Includes topics on specialized management subjects like operations, human resource, finance, marketing and strategic management Total Productive Maintenance discussed in detail in this new edition Emerging concepts of management explained