R200111002: Non dat�. In-8. Broch�. Bon �tat, Couv. convenable, Dos satisfaisant, Int�rieur frais. 176 pages. Nombreuses photos en coulerus, dans le texte. . . . Classification Dewey : 659-Publicit� et relations publiques.

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Bibliographic Details

Title

The Fundamentals Of Creative Advertising - a visually stimulating introduction to the process and application of creative advertising, with practical steps designed to hone creative skills

Publisher

Academia /Ava Non dat�

Publication Date

2006

Language

English

ISBN 10

2940373183

ISBN 13

9782940373185

Binding

Couverture souple

Condition

bon

Seller catalogs

TECHNIQUE (SCIENCES APPLIQUEES)

About this title

Synopsis

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

About the Author

Ken Burtenshaw has extensive experience as a senior art director in advertising. Today he is the head of the bachelor of arts in advertising program at Southampton Solent University. Nik Mahon is a senior lecturer at Southampton Solent University and has worked for a number of advertising agencies. Caroline Barfoot has over 20 years experience working in media and marketing communications and joined Southampton Solent as a lecturer in 2002. They all live in England.

"About this title" may belong to another edition of this title.

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ZI de LAUBARDEMONT, SABLONS, 33910, France

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Cordialement.
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