Title: Fundamentals for Founders: The Practical Guide to Kick-Starting Your Business
Publisher: CreateSpace
Publication Date: 2009
Language: English
ISBN 10: 1442169877
ISBN 13: 9781442169876
Binding: Paperback
Condition: Brand New
Weight: 0.35 kilograms

About this title

Synopsis

Targeted at early-stage entrepreneurs, "Fundamentals for Founders" helps turn ideas into action by equipping the reader with the high-level concepts and practical tactics needed to quickly evaluate an idea and start building a successful business. Each section is accompanied with detailed examples and anecdotes drawn from real world experiences of successful entrepreneurs and includes topics such as techniques for testing the market potential of an idea, designing user-friendly products, using an array of marketing tactics, and building a financial model to make data-based decisions.

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