Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures

Wills, Franz Hermann

ISBN 10: 0486212793 / ISBN 13: 9780486212791

Published by Dover Pubns, Mineola, New York, U.S.A., 1971

About this Item

Seller Inventory # 018158

Bibliographic Details

• Title: Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures
• Publisher: Dover Pubns, Mineola, New York, U.S.A.
• Publication Date: 1971
• Language: English
• ISBN 10: 0486212793
• ISBN 13: 9780486212791
• Binding: Soft cover
• Condition: Very Good
• Seller catalogs:
  • Journalism
  • Crafts

About this title

Synopsis

Many illustrations to teach how to "catch the eye" in advertisement. And what is ultimately responsible for capturing the reader's attention may not be the picture or a catchy headline or striking typeface, but the total design, the overall interplay of the verbal and pictorial elements, the layout for the ad. This unique volume devoted exclusively to layout design, sets forth the conditions of good, fresh, inventive design and the means of achieving it time an time again.

Language Notes

Text: English, German (translation)