Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures
Wills, Franz Hermann
ISBN 10: 0486212793 ISBN 13: 9780486212791
Published by Dover Pubns, 1971
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paperback
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About this Item
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Synopsis:
Many illustrations to teach how to "catch the eye" in advertisement. And what is ultimately responsible for capturing the reader's attention may not be the picture or a catchy headline or striking typeface, but the total design, the overall interplay of the verbal and pictorial elements, the layout for the ad. This unique volume devoted exclusively to layout design, sets forth the conditions of good, fresh, inventive design and the means of achieving it time an time again.
Language Notes: Text: English, German (translation)
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Bibliographic Details
Title: Fundamentals of Layout for Newspaper and ...
Publisher: Dover Pubns
Publication Date: 1971
Binding: paperback
Condition: Very Good