Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures
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Language: English
Published by Dover Pubns, 1971
- Softcover
- Used
Softcover
Condition: Used - Very good
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- Title
- Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures
- Author
- Wills, Franz Hermann
- Publisher
- Dover Pubns
- Publication year
- 1971
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0486212793
- ISBN 13
- 9780486212791
Many illustrations to teach how to "catch the eye" in advertisement. And what is ultimately responsible for capturing the reader's attention may not be the picture or a catchy headline or striking typeface, but the total design, the overall interplay of the verbal and pictorial elements, the layout for the ad. This unique volume devoted exclusively to layout design, sets forth the conditions of good, fresh, inventive design and the means of achieving it time an time again.
"Synopsis" may belong to another edition of this title.
Language Notes
Text: English, German (translation)
"About the title" may belong to another edition of this title.
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