Fundamentals and Practice of Marketing (Excellent textbook for platform courses in higher vocational education majors in business management)(Chinese Edition)
Language: English
Published by China Light Industry Press, 2024
- Softcover
- New
Condition: New
US$ 87.65
Quantity: 1 available
Add to basketItem description from seller
Language:Chinese.Paperback.Pub Date:2024-02 Pages:304 Publisher:China Light Industry Press This book systematically introduces nine aspects. including establishing correct marketing concepts. marketing environment analysis. customer purchase behavior analysis. marketing strategy planning. product strategy. price strategy. distribution channel strategy and promotion strategy. marketing plan and control. In terms of content design. it focuses on both the ability training of students in the clas.
Seller Inventory # DS074714
- Title
- Fundamentals and Practice of Marketing (Excellent textbook for platform courses in higher vocational education majors in business management)(Chinese Edition)
- Author
- WU BO HONG
- Publisher
- China Light Industry Press
- Publication year
- 2024
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 751844447X
- ISBN 13
- 9787518444472
"Synopsis" may belong to another edition of this title.
Shipping rates from China to U.S.A.
| Item | 16 to 30 business days | 8 to 16 business days |
|---|---|---|
| First item | US$ 18.00 | US$ 30.00 |
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