Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library)

This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry. As a result, "Fundamentals of Sport Marketing" is the most current, contemporary, and indispensable book on sport marketing that is available. To supplement the rich information in the textbook, case studies written about current topics relevant to each chapter have been added to this edition. In addition, the appendices contain directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments.

Brenda G. Pitts is sport marketing professor and program director of sport management at Georgia State University. Dr. Pitts was a member of the committee that wrote the Sport Management Curriculum Standards (first published in 1993). She has written numerous texts, including Case Studies in Sport Marketing, available from Fitness Information Technology. She was Co-Editor of the Sport Management Library from 1990-1995, a project that has produced 11 textbooks in sport management, with 6 in development.

David K. Stotlar teaches sport marketing and sport law at University of Northern Colorado. He was selected by the USOC as a delgate to the International Olympic Academy in Gree and the World University Games Forum in Italy. He is the author of Developing Successful Sport Marketing Plans and Developing Successful Sport Sponsorship Plans, two popular workbook-style books that guide readers through the specifics of creating win-win marketing and sponsorships plans.