Fundamentals of Strategy with MyStrategyLab

Gerry Johnson

ISBN 10: 0273736752 / ISBN 13: 9780273736752

Published by Financial Times Prentice Hall 22.12.2009, 2009

About this Item

Taschenbuch Sehr guter Zustand, ohne Namenseintrag, Zustand: 6, Sehr gut - gebraucht, Taschenbuch Financial Times Prentice Hall , 2009-12-22 , Fundamentals of Strategy with MyStrategyLab, Gerry Johnson.

Seller Inventory # BU302827

Bibliographic Details

• Title: Fundamentals of Strategy with MyStrategyLab
• Publisher: Financial Times Prentice Hall 22.12.2009
• Publication Date: 2009
• Language: English
• ISBN 10: 0273736752
• ISBN 13: 9780273736752
• Binding: Soft cover
• Condition: Sehr gut - gebraucht
• Seller catalogs:
  • Ratgeber

About this title

Synopsis

Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as organisational structure, management processes and strategic change.

About the Author

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.