Fundraising Analytics Using Data to Guide Strategy (AFP Fund Development Series)

Birkholz, Joshua M.

ISBN 10: 047016557X / ISBN 13: 9780470165577

Published by John Wiley & Sons Inc, 2008

About this Item

1st edition. 240 pages. 9.00x6.25x0.75 inches. In Stock.

Seller Inventory # x-047016557X

Bibliographic Details

• Title: Fundraising Analytics Using Data to Guide Strategy (AFP Fund Development Series)
• Publisher: John Wiley & Sons Inc
• Publication Date: 2008
• Language: English
• ISBN 10: 047016557X
• ISBN 13: 9780470165577
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.43 kilograms

About this title

Synopsis

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data―with an appropriate focus on donors―into actionable knowledge. The result―A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

About the Author

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.