Title: Fundraising Analytics: Using Data to Guide Strategy: 174 (The AFP/Wiley Fund Development Series)
Publisher: Wiley
Publication Date: 2008
Language: English
ISBN 10: 047016557X
ISBN 13: 9780470165577
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit's organizational data―with an appropriate focus on donors―into actionable knowledge. The result―A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.

About the Author

Joshua M. Birkholz is a principal at Bentz Whaley Flessner, a leading fundraising consulting firm, and director of its analytics division, DonorCast. He has built data mining solutions for leading universities, medical centers, and cultural nonprofits throughout the United States. His areas of specialty include metrics for nonprofit fundraising, constituency analysis, segmentation, and integrated prospect identification systems. He is a sought-after speaker and presenter in the field of analytics, prospecting, and constituent relationship management.

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