Funky Business: Talent Makes Capital Dance

Business as usual is boring, and cannot attract either talented workers or loyal customers, say Stockholm School of Economics iconoclasts Nordstrom (international business) and Ridderstrate (leadership). They throw suggestions out on how to make both work and business creative, inspired, surprising, and maybe even worth the effort. Indexes seem to be part of the old world they have jettisoned. Annotation c. Book News, Inc., Portland, OR (booknews.com)

FUNKSTR 1 KJELL NORDSTRÖM Kjell is based at the Institute of International Business at the Stockholm School of Economics. He received his PhD before helping to found the prestigious Advanced Management Program, which attracts the elite of Scandinavian business leaders. His research has focused on internationalization, and, his ideas work; he makes things happen. He is also on the board of directors of Stokke Fabrikker, Swedish Internet company Spary Ventures and US digital change agent Razorfish. His advice has been key to many other organizations across the globe.

FUNKSTER 2 JONES RIDDERSTRÅLE'S Based at the Center for Advanced Studies in Leadership at the Stockholm School of Economics, Jonas is at the forefront of the new generation of European-based business gurus. He has an MBA, a doctorate and a book on global innovation under his belt. He has run the Advanced Management Program and has been lecturer, adviser and consultant to many international companies - enabling them to look to the future creatively and develop dynamic strategies and solutions. In his spare time (yes really) he is an art collector and backs one of Sweden's funkiest galleries.