F The Funnel: A New Way To Engage Customers & Grow Revenue
Language: English
Published by Forbes Books, 2021
- Hardcover
- New
Seller: Cycle Books LA, south el monte, CA, U.S.A.Cycle Books LA
AbeBooks seller since October 3, 2025
Condition: New
US$ 7.15
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Add to basketSeller Inventory # AMTV.1950863670.N
- Title
- F The Funnel: A New Way To Engage Customers & Grow Revenue
- Author
- Pedowitz, Jeff
- Publisher
- Forbes Books
- Publication year
- 2021
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1950863670
- ISBN 13
- 9781950863679
We bring products to life and connect them to living, breathing customers. Without us, our companies would crash and burn. And yet it often seems we don’t get the respect—or the budgets—we deserve.
Where is the love?
The reason our companies don’t love us is that they see us as cost centers rather than revenue centers. So how do we change that perception (and that reality)? How do we become provable, dependable sources of revenue? By changing our relationship with our customers. By turning them into raving advocates and long-term clients.
We need to stop viewing customers through the lens of the traditional sales funnel. F the Funnel offers us a new model for thinking about the entire customer acquisition cycle—the Loop—which focuses on building relationships of trust rather than closing sales in a one-off way.
"Synopsis" may belong to another edition of this title.
About the Author
TPG is passionate about helping its clients generate revenue. With over seventy expert consultants in twenty-four states, TPG has serviced over 1,500 corporate clients, many of which are household names from the Fortune 500. It has launched over ten thousand marketing campaigns and helped generate over $25 billion in marketing-sourced and marketing-influenced revenue.
"About the title" may belong to another edition of this title.
Cycle Books LA
south el monte, CA, U.S.A.
AbeBooks seller since October 3, 2025
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