Fuse: Igniting the Full Power of the Creative Economy: a 21st Century Primer for Boomers and Millennials in the Workplace

FUSE is a book about combining the 20th century workplace and the 21st century workforce to ignite the full potential of business organizations. An easy guide to a complex topic, it is entertaining, thought-provoking and, most of all, useful in decoding the changing world of work for everyone from college students to C-level executives. FUSE speaks particularly to today’s Boomer bosses and entry-level Millennials, who are often polarized in perception and in practice. In 10 focused chapters, it shows that a Millennial/Boomer mashup – not a gap – but a fusion of their unique and specific perspectives and abilities can lead to innovation, and speed products, services and people into the creative economy of the future. FUSE is a must-read for anyone wanting to attract, motivate and retain employees, and for those who want to contribute the full range of their talents to their business organizations.

Jim Finkelstein is President and CEO of FutureSense, Inc., an advisory firm focused on organization development, incentives and compensation, succession planning and communications. Jim has an MBA from the Wharton School.

Mary Gavin is principal of GavinMedia2.0, a firm specializing in communications that integrate the arts of strategy, content, design and new media. Mary has a JD from the University of California.