Future Is Analog : How to Create a More Human World

Bestselling culture writer David Sax lays out the case against a false digital utopia—and for a more human future

In The Future Is Analog, David Sax points out that the onset of the pandemic instantly gave us the digital universe we’d spent so long anticipating. Instant communication, online shopping, virtual everything. 

It didn’t take long to realize how awful it was to live in this promised future. We craved real experiences, relationships, and spaces and got back to real life as quickly and often as we could.

In chapters exploring work, school, religion, and more, this book asks pointed questions: Is our future inevitably digital? Can we reject the downsides of digital technology without rejecting change? Can we innovate not for the sake of productivity but for the good of our social and cultural lives? Can we build a future that serves us as humans, first and foremost?

This is a manifesto for a different kind of change. We can spend our creativity and money on building new gadgets—or we can spend them on new ways to be together and experience the world, to bake bread, and climb mountains. All we need is the clarity to choose which future we want.

David Sax is a writer, reporter, and speaker who specializes in business and culture. He is the author of five books, including the international bestseller The Revenge of Analog, The Tastemakers, and James Beard Award winner Save the Deli. He lives in Toronto.