The One to One Future: Building Relationships One Customer at a Time

Peppers, Don

ISBN 10: 0385425287 / ISBN 13: 9780385425285

Published by Crown Business, 1993

About this Item

Seller Inventory # 0385425287-3-19039228

Bibliographic Details

• Title: The One to One Future: Building Relationships One Customer at a Time
• Publisher: Crown Business
• Publication Date: 1993
• Language: English
• ISBN 10: 0385425287
• ISBN 13: 9780385425285
• Binding: Hardcover
• Condition: Good
• Weight: 17 ounces

About this title

Synopsis

A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.

Review

What will life be like after  mass marketing? Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. Peppers, an advertising executive, and Rogers, a marketing scholar, set out their new marketing paradigm in detail. A one-to-one competitor focuses on "share of customer" rather than the mass-marketer's "share of market." Learn to collaborate with the customer to build loyalty and build your opportunities for future profit. The strategies in this book work as well -- maybe even better -- for small companies as for the blue-chippers.