The Future of Business in Emerging Markets: The Success Factors For Market Growth In The 21St Century

Pacek, Nenad

ISBN 10: 9814346314 / ISBN 13: 9789814346313

Published by Marshall Cavendish International, 2012

About this Item

Seller Inventory # mon0002494051

Bibliographic Details

• Title: The Future of Business in Emerging Markets: The Success Factors For Market Growth In The 21St Century
• Publisher: Marshall Cavendish International
• Publication Date: 2012
• Language: English
• ISBN 10: 9814346314
• ISBN 13: 9789814346313
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

Since most developed world economies will grow slowly under the burden of public and private debt in the next decade, the corporate focus on growth opportunities has shifted to emerging markets. Financial indicators already suggest sales and profit growth will largely come from emerging markets. Written by a leading expert in emerging markets, this book explores what will change economically and what are the overriding business megatrends that will shape corporations and their strategies in global markets. It shows how companies can take advantage of that growth opportunity in emerging economies in the most efficient way and how to prioritise resources geographically for the best short, medium and long-term returns.

About the Author

Nenad Pacek is a former vice president at The Economist Group. He is a leading expert and consultant in emerging markets and has advised over 300 international companies. He lectures and speak around the world.