The Future of Business: The Essentials, 2nd

Gitman, Lawrence J.; McDaniel, Carl D.

ISBN 10: 0324320280 / ISBN 13: 9780324320282

Published by Thomson South-Western, Mason, OH, 2006

About this Item

The text has highlighting, the cover has shelf wear with light corner curl and a small tear on the lower front hinge. Quantity Available: 1. ISBN: 0324320280. ISBN/EAN: 9780324320282. Pictures of this item not already displayed here available upon request. Inventory No: 1560766322. Seller Inventory # 1560766322

Bibliographic Details

Title: The Future of Business: The Essentials, 2nd

Publisher: Thomson South-Western, Mason, OH

Publication Date: 2006

Binding: Softcover

Condition: Good

Edition: 2nd Edition.

About this title

Synopsis:

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.

About the Author:

Dr. Lawrence J. Gitman is an emeritus professor of finance at San Diego State University. He received his BA from Purdue University, MBA from the University of Dayton, and PhD from the University of Cincinnati. Dr. Gitman is a prolific author who has more than 50 articles appearing in Financial Management, the Financial Review, the Journal of Financial Planning, the Journal of Risk and Insurance, the Financial Services Review, the Journal of Financial Research, Financial Practice and Education, the Journal of Financial Education, and other scholarly publications. He has authored and coauthored numerous best-selling textbooks on various finance and business topics as well as investing. Authors Gitman and Joehnk's INVESTMENT FUNDAMENTALS: A GUIDE TO BECOMING A KNOWLEDGEABLE INVESTOR was selected as one of 1988's ten best personal finance books by Money magazine. An active member of numerous professional organizations, Dr. Gitman is past president of the Academy of Financial Services, the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the FMA National Honor Society. In addition, he is a Certified Financial Planner (CFP). Dr. Gitman formerly served as a director on the CFP Board of Governors, as Vice President--Financial Education for the Financial Management Association, and as director of the San Diego MIT Enterprise Forum. He has two grown children and lives with his wife in La Jolla, California, where he is an avid cyclist.