This book provides multi-layered and nuanced perspectives on how drivers of change may influence cultural tourism on a global, national and local level. As such, it contributes to a greater understanding of how cultural tourism will be governed, performed and experienced within a volatile, uncertain, complex and ambiguous future environment. The volume examines how the cultural tourism sector can address the needs of cultural tourists through product and service development, offers insights into alternative, post-anthropocentric values underpinning cultural tourism governance and consumption, and engages with immersive, collaborative, slow and technology-driven cultural heritage-based tourism experiences. The book includes both empirical and conceptual chapters, with the contributors suggesting various alternatives that are underpinned by utopian and/or dystopian outlooks on the likely future(s) of cultural tourism.

Chapter 8 is free to download as an open access publication under a CC BY NC ND licence. You can download it here: https://zenodo.org/records/14730188.

About the Authors

Xavier Matteucci is Honorary Professor at IMC Krems University of Applied Sciences and Lecturer at FHWien der WKW University of Applied Sciences, Austria. He is particularly interested in the influence of tourism/travel on individual and collective wellbeing as well as in the effects of globalisation processes and politics on regional cultures and cultural identities.

Simone Moretti is part of the Research Group Tourism Impacts on Society at Breda University of Applied Sciences, the Netherlands, where he contributes to research activities and EU-funded projects focused on interventions to maximise the positive impacts of tourism and minimise the negative effects. His research centres on the intersection between tourism, culture, places and identities.

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