The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)

ISBN 10: 0805855955 / ISBN 13: 9780805855951

Published by Routledge, 2006

About this Item

Seller Inventory # 6666-TNFPD-9780805855951

Bibliographic Details

• Title: The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Routledge Communication Series)
• Publisher: Routledge
• Publication Date: 2006
• Language: English
• ISBN 10: 0805855955
• ISBN 13: 9780805855951
• Binding: hardcover
• Condition: New

About this title

Synopsis

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

About the Author

Elizabeth L. Toth