The Future of India's Rural Markets

A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. By 2036, India is projected to be home to 1.52 billion people - having overtaken China around 2031 - with 931 million people still living in villages. Rural India is simply too large and too fast growing an agglomeration to ignore. This book maps their transformation, and shows how to realize their social and economic promise. It is a timely and important new work, ideal for students, scholars, marketing practitioners, and policy makers.

Kunal Sinha is an award-winning consumer foresight and strategy professional with over three decades of consulting, research and advisory experience across India, China, and Southeast Asia. A significant part of his career has focussed on unearthing insights, creating solutions for rural markets for corporates, non-profits, government, and start-ups, working with clients to shape their programs from the bottom-up; as well as teaching MBA and communications students how to design rural marketing engagements with empathy and creativity.