The book is broken down into four sections:
In Part One: Patrick dispels the rumors that have haunted this industry for decades, by giving the reader 5 major reasons "why" network marketing will NEVER fail. This book proves how secure this industry is by comparing network marketing with other leading industries. One thing for sure is, he will remove any skepticism you may have about network marketing.
In Part Two: Patrick teaches the "10 Things" you must be willing to do in order to reach the very top of this industry. This list has been praised by many of the industry's top people. Also in this section, Patrick will challenge you with arguably the best goal setting course in the industry. It's very motivating!
In Part Three: Patrick really gets into the heart and soul of Network Marketing - the products and services. He truly believes the products and services are the backbone of the industry. "Without retailing (sharing) them" he says, "it doesn't matter how great the industry is or how great the compensation plan is, if nothing is being sold, the industry will eventually go broke!" Knowing this Patrick gives the reader a crash course on what the top reps and distributors in this industry do to get to the top 20% echelon.
In Part Four: Patrick shows the reader step by step how to build a huge group of reps! In this section, he teaches how an 18-year-old teenager can easily recruit a 50-year-old executive into his/her group (by utilizing one of the 4 major recruiting approaches). He also teaches to power of geometric progression and how it will play a major role in the reader's life. This is a real eye opener.
I have been involved in this industry for many years and have heard many speakers/trainers, not only as a former distributor, but as a speaker bureau owner. Patrick Higgins is without a doubt my first choice when a client calls asking for a speaker/trainer for their organization. His integrity and passion he shows makes him the dynamic speaker and person he is. I wouldn't hesitate to recommend Patrick to anyone! -- Claire Jackman - President/Owner, Network Marketing Speakers Bureau
Many books have been written on how to build a network marketing business. Now thanks to Patrick there is finally a book on how to become the leader everyone will want to follow. We have even read and re-read your second book "If You Lead They Will Follow". Wow, it has opened our eyes and shown us how to become better leaders. We now have your book to help us develop the leaders needed to grow our company into the year 2000 and beyond. Thank you Patrick. -- Charles and Judy Herbster, Owners/The Conklin Group
Patrick Higgins teaches from experience, but more importantly, from the heart. Our advertising clients and staff have benefited from and enjoyed his books, training video, cassettes and conference calls. -- Brian and Scott Hunt, Opportunity Connection Publishing
Thank you Patrick Higgins for completely changing my life! This is not ego-stroking or empty words. You really did! When I was reading your book, I could actually feel a fire burning inside me. Your message needs to be in every high school on the continent! -- Kelvin Houston, Vancouver, Canada
Through the years, people in this industry have taught me that network marketing was a head thing. Patrick showed me it was a heart thing! After reading "The Future Is kNOWing Network Marketing", I flew from Sydney, Australia to Charlotte, N,C, just to meet him and see him in action. It was definitely worth every penny. I look forward to Patrick training my people in Australia. Thank you, Patrick. -- Danny Suleiman, Sydney, Australia
Why didn't I read this book first?! I have read many books on how to become successful in network marketing. This book has everything they taught me combined in one book, and then some. I highly, highly recommend it to anyone who is serious about network marketing. -- Kay Tencati, Melbourne, Florida
Wow...What a book!!! When Patrick's book tour came through Kansas, my organization took off and are now working their businesses like their hair is on fire!! Patrick did a wonderful job of presenting, "Pride in Network Marketing". He had just the right blend of information...that literally kept everyone on the edge of their chairs. ...Patrick was just what the Doctor ordered. -- Evelyn Magley, Wichita, Kansas
