Title: The Future of Marketing : Practical Strategies for Marketers in the Post-Internet Age
Publisher: Financial Times/Prentice Hall
Publication Date: 2001
Language: English
ISBN 10: 0273654977
ISBN 13: 9780273654971
Binding: Soft cover
Condition: Very Good

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Synopsis

Molenaar (business administration, Erasmus U., the Netherlands), arguing that the Internet has changed the expectations of customers, discusses the implementation of Customer Relation Management (CRM) in organizations from a strategic point of view that treats technologies as aides, but not ends, in the implementation of CRM. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Cor Molenaar, a leading authority on the use of information technology in marketing, is Professor of e-Marketing at Erasmus University. He is also director of the strategic consultancy xXQuo, and has consulted at a senior level with Philips, KLM, and other leading firms.

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