The Future of Marketing: Practical Strategies for Marketers In The Post-Internet Age

Molenaar, Cor

ISBN 10: 0273654977 / ISBN 13: 9780273654971

Published by Financial Times Prentice Hall, 2001

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev4338305989

Bibliographic Details

• Title: The Future of Marketing: Practical Strategies for Marketers In The Post-Internet Age
• Publisher: Financial Times Prentice Hall
• Publication Date: 2001
• Language: English
• ISBN 10: 0273654977
• ISBN 13: 9780273654971
• Binding: paperback
• Condition: Very Good
• Weight: 648.6 grams

About this title

Synopsis

Molenaar (business administration, Erasmus U., the Netherlands), arguing that the Internet has changed the expectations of customers, discusses the implementation of Customer Relation Management (CRM) in organizations from a strategic point of view that treats technologies as aides, but not ends, in the implementation of CRM. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Cor Molenaar, a leading authority on the use of information technology in marketing, is Professor of e-Marketing at Erasmus University. He is also director of the strategic consultancy xXQuo, and has consulted at a senior level with Philips, KLM, and other leading firms.