The Future of Men: The Rise of the à bersexual and What He Means for Marketing Today

O'Reilly, Ann,Matathia, Ira,Salzman, Marian

ISBN 10: 1403968829 / ISBN 13: 9781403968821

Published by Palgrave Macmillan, 2005

About this Item

HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.

Seller Inventory # M1403968829Z3

Bibliographic Details

• Title: The Future of Men: The Rise of the à bersexual and What He Means for Marketing Today
• Publisher: Palgrave Macmillan
• Publication Date: 2005
• Language: English
• ISBN 10: 1403968829
• ISBN 13: 9781403968821
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution

About the Author

Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.