The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today

O'reilly, Ann, Matathia, Ira, Salzman, Marian, O'Reilly, Ann

ISBN 10: 1403968829 / ISBN 13: 9781403968821

Published by Palgrave Macmillan, 2005

About this Item

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 17814224-6

Bibliographic Details

• Title: The Future of Men : The Rise of the Ã?bersexual and What He Means for Marketing Today
• Publisher: Palgrave Macmillan
• Publication Date: 2005
• Language: English
• ISBN 10: 1403968829
• ISBN 13: 9781403968821
• Binding: Hardcover
• Condition: Very Good
• Weight: 1.087 pounds

About this title

Synopsis

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market.

* From the team that created the buzz around the word "metrosexual"
* Businesses--from automobiles to cosmetics--are implicated in this change
* The flipside of Faith Popcorn's EVEolution

About the Author

Marian Salzman is one of the world's leading trendspotters and the primary author of Next: Trends for the Near Future. She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, Next: Trends for the Near Future, was published in twelve languages.