The Future of Relationship Marketing
Language: English
Published by Routledge, 2005
- Hardcover
- Used
Condition: Used - Fine
US$ 7.58
Quantity: 1 available
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Ancien livre de bibliothèque. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.
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- Title
- The Future of Relationship Marketing
- Publisher
- Routledge
- Publication year
- 2005
- Condition
- Très bon
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0789031612
- ISBN 13
- 9780789031617
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer.
The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The Future of Relationship Marketing topics include:
- dialogical interaction
- customer trust, satisfaction, and loyalty
- Customer Relational Management (CRM)
- the question of whether variety-seeking behavior make customers bad
- an analysis of underlying worldviews in relationship marketing
- the positivist approach in organizational theory and strategy
- the interpretativist approach in organizational theory and strategy
- configuration theory
- an analysis of CRM implementation models
- buyer-seller face-to-face negotiations
The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.
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