ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT * Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy * Understand the massive social impacts of technology, and how today's societal divisions shape your opportunities to innovate * For everyone who must manage new technologies and respond to technological disruption From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses. Through insightful case studies, Marcus offers strategic advice for overcoming the pitfalls associated with deploying emerging technologies, or responding to others who use them to compete with you. Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recogn
Alfred A. Marcus is the Edson Spence Chair of Strategy and Technological Leadership at the University of Minnesota, Carlson School of Management and the Center for Technological Leadership. He is the author or co-author of many books, including Innovations in Sustainability published by Cambridge University Press; Management Strategy, published by McGraw Hill; Strategic Foresight, published by Palgrave MacMillan; and Big Winners and Big Losers, published by Pearson. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, California Management Review, Business and Politics, Business and Society, and Organization Science, among other places.
His Ph.D. is from Harvard, and he has undergraduate and graduate degrees from the University of Chicago. Besides teaching in the Carlson School and Technological Leadership Institute at the University of Minnesota, Professor Marcus teaches in the Industrial Engineering Department in the MBA program in the Technion in Israel. He also has taught management courses in France, Norway, Hungary, the Czech Republic, Romania, and Costa Rica.
Professor Marcus has consulted or worked with many corporations, including 3M, Corning, Excel Energy, Medtronic, General Mills, and IBM. He was involved in a multinational research project sponsored by the NSF involving companies in the United States, Finland, Israel, and India. He did a sabbatical year at the MIT Sloan School in Boston. Prior to the joining Minnesota’s faculty, he taught at the University of Pittsburgh Graduate School Of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington.
