Future Telco : Successful Positioning of Network Operators in the Digital Age

Peter Krüssel

ISBN 10: 303008521X / ISBN 13: 9783030085216

Published by Springer International Publishing, Springer International Publishing, 2019

About this Item

Druck auf Anfrage Neuware - Printed after ordering - This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made - to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven 'levers,' which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book's wealth of examples and up-to-date insights.

Seller Inventory # 9783030085216

Bibliographic Details

• Title: Future Telco : Successful Positioning of Network Operators in the Digital Age
• Publisher: Springer International Publishing, Springer International Publishing
• Publication Date: 2019
• Language: English
• ISBN 10: 303008521X
• ISBN 13: 9783030085216
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 155H x 24D millimeters 235 millimeters width by 155 millimeters height by 24 millimeters depth
• Weight: 657 grams

About this title

Synopsis

This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter of digitalization. Based on an analysis of the key challenges for telcos, the book derives future market scenarios and puts forward recommendations for how they can successfully position themselves. It proposes a framework based on seven “levers,” which addresses concrete measures in each step of the value chain, ranging from technology, IT and processes, to innovation, marketing and sales issues. The book discusses the current challenges and provides both general recommendations and concrete solutions. Respected experts illustrate innovative strategic and technical trends and provide insights gained in real-life transformation projects. Recent developments in the areas of regulation, product development, competition between over-the-top (OTT) providers and telcos, as well as technical innovations like 5G, SDN/NFV, LEO satellites and MEC are discussed. Accordingly, practitioners, managers and researchers alike will benefit from the book’s wealth of examples and up-to-date insights.

About the Author

Dr. Peter Krüssel is Member of the Management Team at Detecon International GmbH. He has more than 20 years of experience in consultancy for telecommunications operators. He focuses on business development and the interrelationship between regulation, technology, innovation and marketing in the telco industry.