It’s been estimated that more than 70 billion broilers are slaughtered globally each year to meet the growing demand for poultry meat. To uphold its position as the second most consumed meat globally, broiler production must mitigate several challenges, including the need to balance production and economic priorities with issues such as ethics, animal welfare, environmental impact and sustainability.
Future perspectives in broiler rearing: Incorporating the broiler point of view provides a comprehensive overview of conventional broiler production and considers the measures required to build a more sustainable sector. The book addresses the range of environmental and genetic factors which can influence the development of a healthy broiler chick, as well as best practices for managing the needs and maintaining the health of broilers from the hatching stage through to end of life.
Dr Henry van den Brand is an Associate Professor of the Adaptation Physiology Group at Wageningen University and Research, The Netherlands. His research is mainly focused on the early life of poultry, with special interest in incubation, early nutrition and thermoregulation. The aim of his research is to improve or maintain poultry health, welfare and resilience. Dr Van den Brand is also a contributor of our previously published title Embryo development and hatchery practice in poultry production (published in 2023).
Dr Elijah G. Kiarie is a Professor of Monogastric Nutrition (McIntosh Family Professorship in Poultry Nutrition) at the Department of Animal Biosciences at the University of Guelph, Canada. His research program harnesses basic and applied research to solve contemporary challenges in animal protein production. Current research focus: 1) Integration of parental, in-ovo, and early life nutrition strategies to bolster gastrointestinal and skeletal development for enhanced productivity and reduction in antibiotic use and 2) Evaluation of novel feed ingredients, feedstuffs processing technologies, and innovative feed additives to mitigate feed cost and environmental impact of poultry production. He has authored or co-authored over 165 articles in frontline peer-reviewed journals, 5 book chapters, over 60 invited conference proceedings, and over 170 peer-reviewed scientific conference abstracts.
Dr Folasade Olukemi Oke is a Consumer Welfare and Food Economist at the Federal University of Agriculture, Abeokuta, Nigeria. She has served in various capacities in the University and presently, the Programme Leader, Planning, Monitoring and Evaluation Programme. She teaches Agricultural and Welfare Economics courses both at the Undergraduate and Postgraduate levels with extension activities in rural livelihood and welfare improvement to eradicate hunger, malnutrition, food insecurity and poverty. She won the prestigious excellence award of Ogun State Government during her B. Agric. Programme. She has 31 publications to her credit, both in national and international journals.
Mona Giersberg is Associate Professor and coordinator of the AI & Animal Welfare Lab at Utrecht University, the Netherlands. Her research is located at the crossroads of (animal) welfare, sensor- and AI-based technologies, and ethics. Currently, she works on a systematic and strategic approach to transdisciplinary collaboration in the area of responsible AI for animal welfare.
Dr Massimiliano Petracci is Professor in the Department of Agricultural and Food Sciences at the Alma Mater Studiorum - Università di Bologna, Italy. Professor Petracci is Chair of Working Group 5 ‘Poultry Meat Quality’ of the European Federation of the World’s Poultry Science Association. He is also Associate Editor of Frontiers in Physiology and Meat and Muscle Biology.
