Fuzzy Classification of Online Customers

Language: English

Published by Springer International Publishing, 2015

3319159690 / 9783319159690

Series: Book 5 of 12 - Fuzzy Management Methods

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language's grammar.

Seller Inventory # 9783319159690

Title
Fuzzy Classification of Online Customers
Author
Nicolas Werro
Publisher
Springer International Publishing
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3319159690
ISBN 13
9783319159690
Item weight
407 grams
Dimensions
241x160x15 mm
Series
Book 5 of 12: Fuzzy Management Methods

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item30 to 40 business days7 to 14 business days
First itemUS$ 71.57US$ 83.11
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