Fuzzy Classification of Online Customers

Language: English

Published by Springer, Palgrave Macmillan Mär 2015, 2015

3319159690 / 9783319159690

Series: Book 5 of 12 - Fuzzy Management Methods

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This item is printed on demand - Print on Demand Titel. Neuware -This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language¿s grammar.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 156 pp. Englisch.

Seller Inventory # 9783319159690

Title
Fuzzy Classification of Online Customers
Author
Nicolas Werro
Publisher
Springer, Palgrave Macmillan Mär 2015
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3319159690
ISBN 13
9783319159690
Item weight
407 grams
Dimensions
241x160x15 mm
Series
Book 5 of 12: Fuzzy Management Methods

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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