The GANNI Playbook: How to Get Started Creating a Responsible Business
Language: English
Published by Penguin Books Ltd, 2024
- Hardcover
- Used

Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
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Add to basketItem description from seller
'It?s Ganni?s journey from cult Scandi favourite to a leader in the sustainability space'Emily Chan, VogueThis book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.'GANNI offers a blueprint for how to embed sustainability from within'Rachel Cernansky, Vogue Business'What's the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it?s doing exactly that'Rose Dodd, Sleek.
Seller Inventory # CIN0241656559G
- Title
- The GANNI Playbook: How to Get Started Creating a Responsible Business
- Author
- Nicolaj Reffstrup
- Publisher
- Penguin Books Ltd
- Publication year
- 2024
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0241656559
- ISBN 13
- 9780241656556
GANNI founder Nicolaj Reffstrup offers a responsible business playbook for a new generation
This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.
GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions.
In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom (although he'd never say that about their journey), while candidly unraveling the cultural, operational and creative components required to construct a business that embraces an uncertain future.
In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion's carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey.
The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct and unapologetic brand.
"Synopsis" may belong to another edition of this title.
About the Author
Brooke Roberts-Islam is a senior sustainability contributor at Forbes, founder of the consultancy Techstyler, and a leading voice in the fashion and textile industries.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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