Una gu�a indispensable que acompa�a al libro Good to Great, el n�mero uno de los best-sellers de empresa. La obra se centra en la aplicaci�n del concepto de “rueda o volante de inercia”, una de las ideas m�s reconocidas de Jim Collins y que est� siendo empleada en todas las industrias y sectores sociales, as� como por las startups.

La clave del �xito empresarial no responde a una sola innovaci�n o a un solo plan. Consiste en el efecto de saber hacer girar la rueda, generando impulso de manera gradual para acabar consiguiendo un gran avance.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough.

Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.

About the Author

Jim Collins es un reconocido estudioso especializado en qu� hace que las empresas sobresalgan, y asesor socr�tico de l�deres de los sectores empresariales y sociales. Tras haber invertido m�s de un cuarto de siglo en la investigaci�n, ha escrito ―solo o en colaboraci�n con otros autores― seis libros, de los que se han vendido en total m�s de diez millones de ejemplares en todo el mundo. Entre ellos est�n Good to Great, Built to Last, How the Mighty Fall y Great by Choice.

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